Services
A feed that keeps working between shoots. Most properties come back from a shoot with hundreds of strong frames and post six of them, this is the work of turning that archive into a year of presence.
Why it matters
From a full archive to a year of presence
The problem
- Hundreds of strong frames come back from a shoot, six get posted.
- The feed goes quiet between departures.
- Comments and DMs pile up unanswered while enquiries go cold.
- No real sense of what is working, or whether it brings bookings.
How I keep it working
- A season of posts planned from a single shoot's archive.
- A steady rhythm, kept moving between shoots.
- Comments and DMs handled, and real enquiries passed to your team.
- A monthly report so you can see what landed, and what to do next.
The work
What managing your feed involves
Content calendar
Planned around your season and departures, so posts land while guests are still deciding where to go.
Editing from your archive
Selects, crops and captions drawn from your own shoots, never stock, never filler someone else also runs.
Scheduling & publishing
Posted consistently across Instagram and Facebook, so the feed never goes dark between trips.
Community management
Comments and DMs answered in your voice, with genuine enquiries handed straight to your team.
Monthly reporting
A plain-language read on reach, engagement and the enquiries the feed actually generated.
Ongoing optimisation
What works gets more of the plan; what doesn't gets dropped. The feed sharpens month over month.
- Rates
- On request
- Based in
- Arusha, working East Africa
Managed account
The Original Ker & Downey Safaris
A safari name with more history than almost anyone in East Africa, and an archive to match. The work is keeping that feed moving between departures, planning around the season, editing from the archive rather than shooting for the sake of a post, and handling the comments and DMs that turn into enquiries.
Safari outfitter, East Africa
Where your feed lives
Questions
Good to know
- Which platforms do you manage?
- Instagram and Facebook, the two that matter most for camps, lodges and operators in this market. If you already run others, we can talk about them.
- Do you shoot new content, or use what I have?
- Mostly your own archive, most properties are sitting on far more strong frames than they ever post. A fresh shoot can be added when the feed needs new material.
- How often will you post?
- A steady, planned rhythm agreed up front, built around your season. The aim is consistency and quality, not chasing volume for its own sake.
- Do you handle comments and DMs?
- Yes, that is part of the work. Routine replies are handled in your voice, and real enquiries are passed to your team so nothing that could become a booking slips through.
- How do I know it is working?
- A monthly report covering reach, engagement and the enquiries the feed drove, in plain language, not a dashboard you have to decode.
- Can this run alongside a photography shoot?
- That is the ideal setup: one shoot feeds months of posts, and the feed keeps working long after the trip is over.
How it works
Four steps, no surprises
01
Tell me the brief
What you need, when you need it, and who it is for.
02
I come back with a plan
An approach, a schedule and a fixed quote, usually within two days.
03
We make it
Shoots planned around the light; builds and campaigns around your season.
04
You get the work
Files, sites and reporting handed over ready to use, and support after.
Also available
The other two
Photography
Wildlife, hospitality and events, imagery that is genuinely yours.
Website Design & Management
Fast, mobile-first sites built so the photography carries the page.